– we are the sum of our experiences –

what gets me excited: the intersect of humans, technology, & marketing. i’m passionate about using data and marketing to storytell and provide recommendations to drive future strategy and business decisions. i believe a story can be told from anything!


e
d
u
c
a
t
i
o
n

New York University

Major: Economics | Minor: Web Programming and Applications

Education Abroad: Shanghai, China

w
o
r
k


 

GOOGLE

INCOMING ASSOCIATE PRODUCT MARKETING MANAGER

NBCUniversal

Digital Strategy, Monetization & Partnerships | Sep 2018 - Dec 2018

Collaborates with ad sales, business development, and finance teams to maximize digital revenue, financial performance, and partnerships

Creates financial model and conducted original analysis to evaluate success of potential partnerships and streamline the ad & user experience

Conducts in-depth industry and competitive analysis on ad experiences and user experiences

Digital analytics | jun 2018 - sep 2018

Aggregate, analyze, visualize and report on KPI’s using Adobe, MySQL, Domo, and Excel (VLOOKUP, Pivot) to provide actionable insights

Automated & maintained KPI analytics reports/templates using Excel to increase efficiency and streamline process

Presented recommendations to execs on digital expansion strategy for StayTuned, requiring in-depth market, competitor, & product analysis Utilizing original data-driven analysis, designed quarterly performance infographic overviews to inform editorial, product, and marketing teams

VIACOM

integrated marketing & analytics intern | Sep 2017 - dec 2017

Synthesized data to evaluate current campaign performance; developed insights & made recommendations to optimize campaign performance

Created visual monthly social snapshot for MTV identifying top metrics, monthly growth, best content to assist ad sales department; analyzed social media data & insights and created campaign keywords, translating data into effective presentations and post campaign reports for clients

IW GROUP

content & digital marketing intern | jun 2017 - sep 2017

Organized and tracked marketing initiatives to drive growth on McDonald’s digital channels: Instagram (6K following) and Twitter (16.5K); tracked & analyzed social media data & ads to produce actionable insights, increasing social media following by 30% over 2 months

Developed ideas, conducted trend research, executed marketing campaigns and created original content to promote new product launches and re- pushes, including the Signature Crafted Line, Sriracha Mac Sauce, and Rolo McFlurry

Created content calendars, managed event timelines; assisted in live social media activations for Tri-state McDonald’s first influencer event

ICONIX BRAND GROUP

global brand development intern | jun 2016 - sep 2016

Analyzed royalty structures, minimum guarantees and payments, & sales revenue growth for current licensees using Excel to maintain up-to-

date business analyses, market & competitor analyses, and trend assessments & to determine licensee renewals/terminations

IPREO PRIVATE CAPITAL MARKETS

MARKETING AND EVENTS INTERN | FEB 2016 - JUN 2016

Assisted in planning the iNTERACT Conference, resulting in 50% increase in user/client attendance; handled invitations, tracked expected

attendance, and managed onsite logistics through CRM software such as Salesforce, Cvent, and Marketo

Designed welcome kit material, sponsorship letters, and assisted in creating presentations; created marketing collateral to promote new software releases and updates

ALPHA Kappa delta phi

past positions: Vice president, publicity & marketing, social media, sisterhood

americorp JUMPSTART

team member

planned developmentally appropriate educational activities (with an emphasis on communication, literacy, and language) for low income preschool children

DOMIO

Customer success guest specialist

ensures and provides efficient, upscale, professional, and prompt customer support for a tech enabled hospitality platform

O
T
H
E
R


S
T
U
F
F